Which print formats build an expert reputation?
Reviews
Third-party judgment of the book itself, the classic first goal of any campaign.
Features and interviews
Stories where the author is the subject or a quoted source, often tied to current news.
Op-eds
Opinion pieces under the author’s name that argue a point drawn from the book.
Bylined articles
Expert articles in newspapers, magazines, and trade journals that show what the author knows.
The print publicity process
Step 1: Create the media kit
Background, reviews, story ideas, interview topics, and bylined article angles editors can reference.
Step 2: Build a customized contact list
Top editors and journalists with whom the firm has established relationships, matched to the book.
Step 3: Send books and kits
Distributed to every print and online contact that matters for the title.
Step 4: Follow up, then follow up again
Telephone and email follow-up that turns a received book into a review, feature, or interview.
Step 5: Offer bylines and op-eds
Through writing services from professionals the firm works with closely, ghostwritten op-eds and bylined articles can be placed.
What print coverage has looked like for clients
Client results are best described in the clients’ own words. These quotes come from the firm’s references page.
“In a matter of a few short months, she delivered dozens of radio interviews, television in all the major markets, and print in every major newspaper and magazine in America and Canada.”
Print works best alongside other channels. Read how radio and podcast publicity and internet exposure extend a print story, or go back to the book publicity services guide.
Common questions
What is in a book media kit?
A media kit gives producers, journalists, editors, and bloggers background on the author and the book. C.S. Lewis & Co. creates kits that media can use for background material, reviews, story ideas, interview topics, and bylined articles. The firm has published past press kits, for authors such as Carol Roth and Al Siebert, as downloadable PDFs.
See this answer in the full FAQWhich kinds of media does C.S. Lewis & Co. pitch?
C.S. Lewis & Co. pitches print, radio, television, and internet media, including newspapers, magazines, regional and national radio and television, podcasts, blogs, and online publications. Cathy Lewis has helped clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com, and PsychologyToday.com.
See this answer in the full FAQHave C.S. Lewis & Co. clients made bestseller lists?
Yes. According to the firm, Cathy Lewis’s campaigns have landed authors on the bestseller lists of the Wall Street Journal and the New York Times. Its client list includes authors such as Daniel G. Amen MD, John Perkins, Judith Orloff MD, and Carol Roth.
See this answer in the full FAQCan I see examples of past book publicity campaigns?
Yes. C.S. Lewis & Co. links to media pages from real client campaigns, including those of Daniel Amen MD, Areva Martin, Ted Baxter, Ora Nadrich, Judith Orloff, and Carol Roth. The firm has also published PDF press kits from past campaigns, so you can see the materials that media receive.
See this answer in the full FAQWhat should I prepare before contacting a book publicist?
Have your publication date, a short description of the book, your area of expertise, any past media experience, and your professional goals ready. C.S. Lewis & Co. begins every campaign with a conversation about exactly those things, so preparing them makes the first call faster and more useful.
See this answer in the full FAQHave a book launching soon?
C.S. Lewis & Co. Publicists builds customized print, radio, television, and internet campaigns for authors and publishers. Share your book, your publication date, and your goals.
Contact C.S. Lewis & Co. Publicists