What does it mean to position an author as an expert?
Definition
Expert positioning
Expert positioning, as C.S. Lewis & Co. Publicists practices it, means presenting an author to the media as the authority on a subject rather than as someone with a book to sell. Pitches lead with a timely idea from the author’s field, often tied to that day’s news. The book becomes the proof of expertise, not the pitch itself. Over time, editors, producers, and journalists begin to regard the author as an expert in the field and come back for comment, which the firm describes as forming long-term, valuable relationships with major media. That repeated presence is what builds a brand and a media platform.
Brand, platform, and opportunities beyond sales
The firm’s homepage names three outcomes of a strong campaign beyond sales: future opportunities in publishing, new client acquisition, and high-value speaking engagements. That matters most for consultants, physicians, executives, and other professionals whose book supports a practice.
Bestseller Publishing’s guide to book publicity services for entrepreneurs makes the same point from the outside: the entrepreneurs who get the most from a book track inbound leads and speaking engagements for 12 months after release, not just the first week of rankings.
Speaking
Speaker services help authors land valuable speaking opportunities.
Clients
Media exposure brings the author’s practice to new prospects.
Future books
Name recognition supports later printings and new publishing deals.
Subjects where C.S. Lewis & Co. has a track record
Expert positioning works best when the publicist knows the beat. The firm lists an established track record in business, careers, work and life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality. Its client list also includes current events, economics, and politics titles.
Return to the book publicity services guide, or see how this plays out in television and internet exposure.
Common questions
What are author PR services?
Author PR services promote the author as well as the book, so the media see the writer as an expert worth interviewing again. C.S. Lewis & Co. Publicists aims to turn authors into newsmakers, build name recognition, and help clients form long-term relationships with editors, producers, and journalists who come to regard them as experts in their field.
See this answer in the full FAQWhat makes an author newsworthy?
An author becomes newsworthy when their expertise helps a journalist explain something the audience cares about right now. C.S. Lewis & Co. develops short, original, timely pitches and aligns them with breaking news stories as they happen, often the same day, so clients can be among the first experts a producer or editor hears from.
See this answer in the full FAQIs book publicity useful for CEOs and business authors?
Yes, especially when the goal is authority as well as sales. C.S. Lewis & Co. writes that too many executives treat publication as the finish line when it is really the starting line. The firm positions authors as experts to open opportunities in new client acquisition and high-value speaking engagements.
See this answer in the full FAQWhat book subjects does C.S. Lewis & Co. know best?
The firm lists an established track record in business, careers, work and life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality. Its client list also includes current events, economics, and politics titles such as Confessions of an Economic Hit Man, 3rd Edition, by John Perkins.
See this answer in the full FAQIs hiring a book publicist worth the money?
It can be when your goals reach beyond first-week sales. Bestseller Publishing notes that entrepreneurs who get the most from a book track inbound leads and speaking engagements for 12 months after release. C.S. Lewis & Co. frames publicity as a way to generate book sales and open future opportunities in publishing, new client acquisition, and speaking.
See this answer in the full FAQHave a book launching soon?
C.S. Lewis & Co. Publicists builds customized print, radio, television, and internet campaigns for authors and publishers. Share your book, your publication date, and your goals.
Contact C.S. Lewis & Co. Publicists