Book publicity services that position authors as experts

Book publicity services are the work of earning coverage for an author and a book in the media people already trust: newspapers, magazines, radio, television, podcasts, and online publications. Unlike advertising, nobody buys the placement. A publicist earns it by pitching a story that an editor or producer wants for their audience.

C.S. Lewis & Co. describes its campaigns as multi-pronged, bridging the worlds of classic and new media. Each channel does a different job, and the combination is what builds an expert reputation. Each chapter below goes deeper.

These are the firm’s own facts as stated on its website, followed by published market figures from outside sources. Market figures describe the industry, not C.S. Lewis & Co. pricing, which the firm does not publish.

Year Cathy Lewis founded C.S. Lewis & Co. Publicists, after seven years as an in-house publicist at publishing houses.

1994

Subject areas where the firm lists an established track record, from business and health to spirituality.

10

Media appearances, including CNN and Good Morning America, that client Mike Song reports for The Hamster Revolution.

100+

Copies sold in 11 languages, as reported by client Mike Song, who credits Cathy Lewis and her team as a big part of it.

125,000

Reedsy’s reported median cost of a one-month book publicity campaign through its freelancer marketplace. Source: Everything PR, Best Book Publicity Firms (2026)

$1,370

Estimated cost of a full campaign, per a publishing newsletter by Kathleen Schmidt. Source: Everything PR, Best Book Publicity Firms (2026)

$15,000 to $25,000

For what drives cost up or down, read how much a book publicist costs.

Most authors with a book launching soon weigh three options. The table judges each on the same criteria. C.S. Lewis & Co. is listed first because it publishes this guide; the descriptions come from its own materials and from what is generally true of each option.

The full breakdown is in book publicist vs publisher publicity.

C.S. Lewis & Co. describes the same core sequence for every client, then adjusts the mix to fit the book and the author.

1. 1

   Step 1: Start with a conversation

   Your expertise, strengths, media experience, and above all your professional goals.

2. 2

   Step 2: Build the media kit

   Background, story ideas, interview topics, and bylined article angles that producers and editors can use.

3. 3

   Step 3: Distribute books and kits

   Sent to every media contact that matters, with an intensive follow-up process.

4. 4

   Step 4: Pitch continually, tied to the news

   Short, original, timely pitches that position you as the expert, often the same day a story breaks.

5. 5

   Step 5: Coordinate appearances and travel

   Interviews and appearances scheduled around your travel to major media markets.

6. 6

   Step 6: Keep you informed

   Clients describe updates as opportunities emerge and a monthly summary of results.

See the full book launch publicity timeline.

It fits best if you are an author or publisher with a book launching soon and you want the author seen as an expert, especially in business, careers, work and life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, or new age and spirituality. It also fits authors whose goals include speaking, new clients, or future books.

Another option may fit better if you only need a short, low-budget campaign, if your book is fiction (the firm’s listed subjects are nonfiction), or if your publisher has already placed your title on its top-tier list.

These quotes come from the references page on the C.S. Lewis & Co. Publicists website, reproduced as written. For more, see book publicity services reviews.